We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in the creation, execution, and testing...
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Wild Rye and Smith are two companies that share a lot of history. Both of our companies were born in Sun Valley, Idaho. Strengthened by our shared communities and love...
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When we first launched the Forefront mountain bike helmet in 2013, we couldn’t have imagined how well-loved it would be. What we might have predicted is that we’d get the...
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For almost 40 years, the iconic action sports outpost, We Are Camp, has called Mt Hood, Oregon home and has been a global staple for off-season riding. Home to High...
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Photochromic lenses have long been a favorite in our goggle lineup, thanks to their ability to automatically adjust tint based on light conditions. However, season after season, we saw room...
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The 4D MAG family of goggles are some of our best-selling and favorite goggles for a reason. They combine the largest field of view of any of our goggles with...
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When your company dates back to the 1960’s it means you have a pretty impressive archive to pull from. Everyone has a personal favorite style that they wish they could...
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What goes into designing a new ski or snowboard helmet so that it’s comfortable, breathable, and (most important of all) helps keep you safe? We sat down with our product...
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How do you build a pair of MTB goggles from the ground up? We sat down with our product team to learn more about what went into designing the Rhythm...
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